Does Dance on Camera need brand therapy?

Replies to This Discussion

Permalink Reply by Sharon Bourke on April 3, 2008 at 9:14pm

Perhaps Dance on Camera will have to resort to an acronym in order to encompass all the various aspects of the art, old and new, that your festivals show. I offer DAIMOS (dance and integrated movements on screen) as a possible umbrella term. I would also like to see many collaborations between the kinodance/videodance performers and the animators who participated in the Visual Music Marathon in Boston last year (see http://mag.awn.com/index.php?ltype=Columns&article_no=3295&...) under this umbrella.

Permalink Reply by Deirdre Towers on April 4, 2008 at 2:45pm

Dear Sharon,

Thank you for your comments. I was trying to raise the point about marketing the art for showings of the art in any venue, not necessarily referring to any one festival.

Your comment seems to be more referring to programming ideas which are valid than about the marketing challenge.

Permalink Reply by charlotte nichol on November 27, 2011 at 4:38am

What would brand therapy do? I think we need to look at where it can be shown - where platforms or arena's for dance film exist or are actually identified as such be that festivals, TV, Galleries, live performance.... In order to identify those it most certainly would depend on an imaginative understanding of viewing - and how we as makers might want this to take place. This involves branching out and being creative - thinking literally outside the frame to projection - how can we imaginatively approach projecting our work and where? Can screens be human?